branding design

Purposeful design to connect you to your ideal client.


Build an unforgettable brand.

Tell your story with intention.

Connect with your ideal client.

A brand experience
like none other

Outdoor adventure scene featuring a hiker with a large backpack walking through mountainous terrain, with images of tents and camping gear, and the text 'OUTERFORM' and 'FIELD-TESTED APPAREL + GEAR'.
A stack of Burlesque business cards with a pink designer background and gold foil details, positioned on a black textured surface.
Back of a man wearing a black t-shirt and a black cap, with a graphic design of a skull combined with a moon and geometric shapes on the shirt, along with white text.
Glass door with the words "Woodbine Dental" and "Rooted in Care, Growing with You" written on it, and "Cleveland, TN" and "ETSD 2025" below.

Your brand should resonate deeply with your ideal client, evoking a sense of alignment, trust, and clarity. The packages below are thoughtfully crafted to equip you with a refined and cohesive visual identity that reflects your values and positions you with confidence.

EXPLORE THE BRANDING TIERS I OFFER

Black ant standing on leaf in natural outdoor environment.

01.

Immersive
Brand Design

Brand consultation
Brand questionnaire
Research + strategy
Logo design
Secondary logo
Alternate logo
Badge /Icon
Font selections
Color palette
Moodboard
Custom illustration or pattern
Social media profile and header images
3 launch graphics to promote your new brand
4-6 week timeline

Up to 4 collateral pieces:
Stationery, business cards, welcome guide, etc.

Investment:
$5,000

Learn more

02.

signature
Brand Design

Brand consultation
Brand questionnaire
Research + strategy
Logo design
Secondary logo
Badge/Icon
Font selections
Color palette
Moodboard
4-6 week timeline

Investment:
$3,800

Learn more

03.

semi-custom
Brand Design

Logo design
Color palette
Font selections
Secondary logo
Badge/Icon
Custom pattern/texture
Brand sheet with color codes, fonts, and look/feel
2-week timeline

Investment:
$1,800

Learn more

I was fortunate to meet Karyn as I was preparing to open my first business. She brings vision, creativity, and organization to every project. Without her efforts, I would not have found my brand identity so easily. Cannot recommend Karyn highly enough!”

— Matthew d.

 FAQs

  • Strategic brand design is an investment that pays for itself. It not only positions your business to raise your prices with confidence, but also sets you apart in a crowded market and minimizes the urge to rebrand year after year. Many of our clients see a return on their investment within just a few weeks of launching their new visual identity.

    We offer a flexible payment plan on custom design packages: a 20% retainer upfront, followed by monthly installments of 15% until your balance is complete.

  • Great question! Canva is a fantastic tool that’s made design quick and more accessible. But here’s the thing: anyone can throw together a logo or colors on Canva, and most do. The risk? Your brand ends up looking basic and like a dozen others, blending in rather than standing out.

    Professional branding is about crafting a unique, strategic look that truly represents your story and sets you apart from the crowd. When you work with me, you get design that’s intentional, tailored, and built to last, not just a pretty graphic you found in a template.

    If you want to rise above the rest and make a lasting impression, that’s where my services come in.

  • Every brand is unique, with different goals, budgets, and timelines. The best tier for you depends on how you plan to use your branding and how much strategy or visual support you’ll need.

    If you’re just starting out and want something clean and simple to get you off the ground, the foundational tier might be perfect. If you’re ready to go all-in on a cohesive, strategic brand experience with all the bells and whistles, a more robust package will serve you better.

    Not sure what you need? I’m happy to help you figure that out based on where you are and where you’re headed.

  • Yes! While a strong logo is foundational, your brand truly comes to life when it has a thoughtful, strategic space to exist and grow. I believe in building full brand ecosystems, where your visuals not only look beautiful, but also work intentionally to connect with your ideal audience.

    I offer custom Squarespace website design, an intuitive and flexible platform that empowers clients to confidently manage and update their site long after our work together ends. You'll receive a polished, cohesive online presence, along with guidance and training to keep it thriving.

  • You’ll walk away with a complete brand toolkit designed to support you for years to come. This includes all logo variations, sub-marks, and brand elements in every color combination—delivered in versatile file formats (.ai, .eps, .pdf, .png, .jpg) for both print and digital use. You’ll also receive helpful resources to bring your brand to life with confidence: brand guidelines, type hierarchy, color hex codes, and launch-ready graphics.

LOOKING FOR MORE WAYS TO LEVEL UP YOUR BRAND?


I need a dynamic, responsive website.
I need high quality photography that stands out.
I need intentional design that makes an impact.